Who we are
Office for Form was founded by Alexander Roth. Born in the former Soviet Socialist Republic of Tajikistan and raised in Germany, Alexander became fascinated by languages and letter shapes at an early age.
He pursued training in video production, animation, graphic design, typography and type design before joining the world-renowned type foundry, FontFont, as a Font Technician intern. In the following years, he held positions as a Graphic Designer for FontFont, as a Lead Graphic Designer for FontShop and as a Marketing Manager for Monotype’s digital commerce businesses, including FontShop.com, FontFont.com, Linotype.com and MyFonts.com, before finally joining Monotype’s Type Team and typographic brand consultancy. His portfolio includes work for transportation companies, auto manufactures and government services. After years with Monotype Alexander founded Office for Form.
Alexander holds a bachelor’s degree in Media Production, a master’s degree in Type Design from the Royal Academy of Arts in The Hague, a handful of branding certificates, and accolades from the Type Directors Club, New York.