British Cultural Institution*

This British Cultural Institution is United Kingdom’s international organization for cultural relations and educational opportunities. It employs its custom Sans Serif typefaces for various applications online and offline. In certain environments the current spectrum of styles proved to be insufficient which made this governmental institution to commission a Headline version that works seamlessly with the rest of the family. For that purpose the proportions of their proprietary Sans Serif were retouched, the contrast decreased, a new heavier weight introduced and the stroke endings slightly rounded. The project was carried out at the Monotype offices in Berlin and London.

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*Due to contractual liabilities towards Monotype the client’s name has to remain undisclosed at this point in time.